Know what they can't afford.
A curated directory of the world's finest objects — their provenance, their price, and precisely what they signal to the people across the street.
Test Your Knowledge
Think you know your Patek from your Piaget? Your Margaux from your Montrachet? Let's find out.
About The Coop
Inspired by Apple TV+'s Your Friends & Neighbors, where Jon Hamm's Andrew "Coop" Cooper — a freshly-unemployed hedge fund manager — fills the void by liberating luxury goods from his neighbors' homes. The series became a showcase for the world's most covetable objects: Patek Philippes, Roy Lichtensteins, Birkin bags, first-growth Bordeaux. And Coop, in his magpie way, became a reluctant authority on what things are really worth.
This is a companion to that energy. A pocket guide for anyone who wants to walk into a room and know — without needing to check their phone — whether that's a 5070P or a 5711. Whether the wine is a Super Tuscan or a Paso Robles that got lucky. Whether the bag is a Himalayan or a Togo.
"Wealth whispers. But knowledge? Knowledge has a voice."
Prices are approximate market ranges and fluctuate. All items mentioned are genuine objects of design, horology, or craftsmanship — no endorsement implied, just appreciation.